Tech trends: the rise of influencer marketing tools

What are influencer marketing tools?

What are the benefits of influencer marketing tools?

In summary:

  • Brand awareness
  • Expanding the reach
  • Generates True Sales & ROI
  • Increasing credibility and trust
  • Better value for money

Different subsets of influencers

  • Mega-influencers: celebrities famous from acting or other highly public work with more than a million followers
  • Macro-influencers: typically ‘internet famous’, and are generally what people refer to when talking about influencers, and have between 100,000 and a million followers
  • Micro-influencers: more niche, known in their industry, and can have follower counts of between 1,000 and 100,000
  • Nano-influencers: have more immediate relationship with their followers, either because of their content or geographic focus, and usually have less than 1,000 followers

Ykone: The Scalers’ case study

Leveraging offshore teams to scale your platform

The rise of influencer marketing tools: conclusion

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