Of all the phrases that have popped up with increasing frequency in the times of face masks and hand sanitiser, ‘digital transformation’ has to be pretty high on the list of overuse. Often peppered into blog posts about general business innovation and not used in its correct context, it’s a word that’s frequently misunderstood as a result. Not too dissimilar to its bedfellows ‘digitisation’ and ‘digitalisation’, it would seem.

To quote from evergreen authority Gartner, it “can refer to anything from IT modernisation (for example, cloud computing), to digital optimisation, to the invention of new digital business models. The term…

Emilien Coquard

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