5 Powerful Digital Transformation Success Stories

Digital Transformation

The past year has seen digitalization initiatives increase by an as-yet incalculable degree. Driven by a requirement to diversify and protect vulnerable operating models during a period of unprecedented (and unpredictable) disruption, there’s been a whole host of interesting developments and digital transformation success stories. In order to keep competitive and in some cases simply stay afloat, many companies have been forced to adapt and digitalize their offerings. Local restaurants have moved into the online space, partnering up with UberEats to deliver their dishes to quarantined customers; gym instructors have studios for streaming their classes online..

However, the move towards a digital future began long before face masks and hand sanitizers. Many of these solutions were already part of IT decision-maker's strategic roadmaps. But the pandemic forced them to accelerate their digital timelines and build new models. It could be argued that for some, it took the pandemic for them to realize that refusing to embrace the opportunities the digital world has to offer is now no longer an option.

Wait for a second, what is digital transformation?

It’s a good question because it’s a term that’s not only overused but also misused frequently. To quote from technology authority Gartner, it “can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. The term is widely used to refer to modest initiatives such as putting services online or legacy modernization”.

So, with that cleared up, let’s take a closer look at some select digital transformation success stories from the past couple of years.

1. IKEA

First, IKEA purchased the online service TaskRabbit to help customers who don’t like assembling their own furniture — a foray into the software. Next, they dipped into the smart home sector by developing their own products and changing their payment processing. By June 2021, it was reported that they had seen a 300% increase in eCommerce sales as a direct result of their transformation efforts.

2. Budweiser

They use it to dive deep into the brewing process to predict end-product outcomes. As of now, machines can’t taste test — so humans still have a role to play in Budweiser's R&D.

3. San Francisco 49ers

Read the full article at: https://thescalers.com/digital-transformation-success-stories/