The past year has seen digitalization initiatives increase by an as-yet incalculable degree. Driven by a requirement to diversify and protect vulnerable operating models during a period of unprecedented (and unpredictable) disruption, there’s been a whole host of interesting developments and digital transformation success stories. In order to keep competitive and in some cases simply stay afloat, many companies have been forced to adapt and digitalize their offerings. Local restaurants have moved into the online space, partnering up with UberEats to deliver their dishes to quarantined customers; gym instructors have studios for streaming their classes online..
However, the move towards a digital future began long before face masks and hand sanitizers. Many of these solutions were already part of IT decision-maker's strategic roadmaps. But the pandemic forced them to accelerate their digital timelines and build new models. It could be argued that for some, it took the pandemic for them to realize that refusing to embrace the opportunities the digital world has to offer is now no longer an option.
Wait for a second, what is digital transformation?
It’s a good question because it’s a term that’s not only overused but also misused frequently. To quote from technology authority Gartner, it “can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. The term is widely used to refer to modest initiatives such as putting services online or legacy modernization”.
So, with that cleared up, let’s take a closer look at some select digital transformation success stories from the past couple of years.
Let’s start with a big hitter. The famous Swedish home and furniture giant showed that transformation isn’t limited to the financial sector and the automotive industry. When one thinks of digital initiatives, furniture isn’t necessarily the first thing that comes to mind.
First, IKEA purchased the online service TaskRabbit to help customers who don’t like assembling their own furniture — a foray into the software. Next, they dipped into the smart home sector by developing their own products and changing their payment processing. By June 2021, it was reported that they had seen a 300% increase in eCommerce sales as a direct result of their transformation efforts.
The King of Beers became the Kings of Digital Transformation when they decided to implement AI to revolutionize their processes. ABinBev, the owner of Budweiser, Stella Artois, and Corona, established the ‘Beer Garage’ — a Silicon Valley-based innovation center, where it researches, develops, and tests technology-driven solutions.
They use it to dive deep into the brewing process to predict end-product outcomes. As of now, machines can’t taste test — so humans still have a role to play in Budweiser's R&D.
3. San Francisco 49ers
Digital transformation success stories don’t immediately make you think of sports. But digital has changed the game, literally. In European football, they say that attackers win you games but defenders win you championships. Perhaps in American sport, they’ve added data and digital initiatives to that recipe.
They’ve leveraged the power of analytics with a venue management platform to help them deliver a customer experience that goes above and beyond.
Read the full article at: https://thescalers.com/digital-transformation-success-stories/