5 Exciting Digital Transformation Trends to Watch Out for In 2022
The pandemic situation we live in is moving towards a digital fever mentality. At the heart of almost all digital initiatives is customer experience. Successful organizations will be those who create smart customer experiences. Enterprises are increasingly aware of this, and business leaders are developing sophisticated digital transformation strategies to better the consumer experience. No doubt, digitalization is reinventing business models and helping organizations compete in a fierce race to digital success.
According to a recent study, 79% of corporate strategists claim to be digitalizing their businesses to create new revenue streams. A digital transformation is no longer an option for businesses; it’s essential to escape their comfort zone, reinvent themselves, and compete in a world beset with innovation. Over the last few years, digitalization has taken on a new urgency. When the times are changing so rapidly, it’s essential to stay on top of trends, so that you don’t get left behind.
Digital transformation 2022: current trends you should know
The speed of digital change in business shows no sign of slowing in 2022. As a business owner, you need to be aware of digital transformation trends and be quick to leverage them, to improve customer satisfaction, business productivity, and gain a competitive advantage. Here we list some of the major digital transformation trends that you need to keep up to speed on. Buckle up! Let’s get to it.
1. Total experience: adding value to the digital transformation journey
To gain a competitive advantage in today’s world, businesses must go beyond creating siloed experiences and focus on providing a total experience (TX) for all stakeholders. it’s complex to overstate the importance of TX and how it’s redefining the digital transformation playbook. According to Gartner, by 2026, 60% of large organizations will use the total experience to transform their business models to achieve world-class customer and employee advocacy levels.
TX enhances the experiences of multiple audiences with services that are more seamless, aligned, and cost-effective for the organization. It supports a more unified culture for customers and employees alike to convene around organizational values of quality and service. An organization’s digital transformation is not complete without TX as an end goal.
2. Tapping into data insights for tailored customer offerings
The pandemic has hastened yet another facet of the digital journey — data-driven approaches to customer experiences. Today, many businesses are looking for ways to reach customers without risking exposure. Social media platforms, eCommerce, and other digital marketing platforms became the champions of staying connected. And, it became clear that customers want personalized experiences. To create personalized experiences, organizations must leverage customer data, it’s simply not possible without it in today’s market.
It’s no longer enough to just be available for customers anymore. Instead, businesses need to take this baseline and go further by leveraging technology to offer more streamlined and personalized engagement. This means doubling down on digital to allow two-way conversations. And, tapping into data insights to ensure that each touchpoint is specifically tailored to each individual customer’s needs and expectations.
3. Hybrid and connected experience defining the future of work
During the pandemic, workplaces have rapidly evolved — forcing businesses to offer digital-first and connected experiences not only in their customer offerings but also to fuel productivity and retain talent within their organizations. Approximately 20% of the global workforce can work from home most of the time with no impact on their productivity, states a recent study by McKinsey. A hybrid and connected work environment is created with the help of cutting-edge technology, where automation will play a key role. In order for hybrid models to succeed, businesses need to create fair employee experiences and accessible work environments.
All digital transformation initiatives should be employee-centric and tailored, keeping in mind the employee journey across various roles, functions, and hierarchies. Identifying the right mix of technology and human touch in the organizational processes is imperative to keep employees motivated and connected to the organization.
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